Brand & Product Designer

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CLARITY FIRST

Tsion Tamirat

Brand & Product Designer SaaS Clarity & Visual Systems

Profile

Brand and Product designer focused on transforming complex ideas into visual systems.

I work with startups and digital products to design brands, websites and interfaces that communicate value quickly and confidently. My approach combines clarity driven thinking, system design and strategic visual frameworks to help companies present their products in a more structured and trustworthy way.

Core Expertise

Brand Identity Systems

SaaS & Product Website Design

Product interface Clarity

Visual Design Systems

Brand Strategy & Structure

UX/UI for Digital Products

Selected Projects

ARC Tennis - Brand Identity System

Developed a modern brand identity focused on performance, movement and clarity. Created a visual system designed to scale across digital and perception and clarity of communication.

Horizon Reality -Brand and Product Design

Design a structured brand identity and visual languages for an immersive digital experience concept, emphasizing futuristic perception and clarity of communication.

Calmflow - Packaging and Brand Concept

Developed a calming visual system and interface concept aimed at improving focus and reducing cognitive friction in productivity tools.

Aurelia Grand - Brand Identity

Created a refined visual identity emphasizing elegance, structure and premium brand perception.

Maison d'Aura - Packaging and Brand

A sculptural luxury fragrance identity blending classical artistry with modern minimalism.

Agentic - Product Design

A high performance AI automation identity built for modern real estate scaling.

Approach

My design approach focuses on three key principles:

Clarity Design should make complex ideas easier to understand.

System Thinking Strong brands are built as scalable systems, not isolated visuals.

Perception Design influences how users interpret value, credibility and innovation.

Clarity Design should make complex ideas easier to understand.

System Thinking Strong brands are built as scalable systems, not isolated visuals.

Perception Design influences how users interpret value, credibility and innovation.

Tools

Framer

Adobe Illustrator

Adobe photoshop

Figma

Adobe Indesign

Blender

Adobe After Effects

Availability

Available for collaborations with startups, founders, Studio and digital product teams looking to improve the brand clarity and product communication

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